Promoting underutilised legumes through food service sector: A case of bambara groundnuts in Malawi
Abstract
121 words
Bambara groundnut is an underutilized yet nutritious legume that is mostly produced by
women subsistence farmers on marginal lands. Lack of proper markets and beliefs are
among factors that hinder growth in production of the crop. A study was conducted to
determine restaurant consumer acceptance of bambara relish at Lilongwe, Mzimba and
Ntchisi districts of Malawi. The food service units did not serve bambara groundnuts yet the
consumers liked the relish. Beliefs and taboos did not influence consumer decisions to order
bambara groundnuts from a menu. Consumers were willing to order bambara groundnuts
at least once a week and pay more than for the comparable kidney beans. Therefore, food
service units are a potential promotion avenue for this under utilized pulse.
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