Assessment of the effectiveness of communication channels in dissemination of fall armyworm information on maize production in Kenya

Effective communication channels have played an imperative role in the dissemination of critical information to farmers. This study sought to assess effectiveness of information communication channels used in dissemination of fall armyworms in maize production amongst farmers in Lugari-Kakamega County, Kenya. The study employed a descriptive research design based on diffusion theory by Rodgers. Qualitative and quantitative data was collected through key informant’s interviews, household questionnaires and focused group discussions. Radio was rated as the most effective channel. Extension agents were rated as accessible and disseminated authentic information to farmers. The study established a strong relationship between the formally employed farmers and phone, television ownership which provided necessary income for acquisition of technologies. There was also a positive relationship between youth and computer/laptop ownership. The study recommends County governments to enhance dissemination of information via radio in both local and Kiswahili languages. There is need for re-tooling of extension agents on modern pest control methods.