Improving the competitiveness of the potato and carrot value chain in Kenya: An agro- cluster approach
Abstract
99 words
The competitiveness of any agribusiness is based on its role within its environment, its
relationship and linkages with other actors within which it operates. In this study, we use
cluster approach to get an insight into what roles and linkages exist in the potato and carrot
value chain, what the competitive edge is and what this means for the organisations in
setting their marketing strategies using Product, Pricing, Promotion, Place, Processes, People
and Physical parameters. The cluster approach forces actors and other stakeholders to
think, analyse and relate strategically so as to maintain a competitive edge in their businesses.
Subjects
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