Producer and consumer preferences for maize and sorghum quality characteristics in Uganda
Abstract
154 words
Maize and sorghum are important staple food crops in Uganda
and are emerging cash crops. Despite release of several
improved varieties of maize and sorghum, adoption rates among
farmers remain low. This is due to breeding programmes
ignoring non-yield production and consumption characteristics
which are important to farmers. The current study aimed at
identifying and evaluating non-yield productive and consumptive
attributes and their influence on the price farmers were willing
to pay for seed of varieties that embodied these attributes. The
hedonic pricing technique was used to analyze data generated
from a survey. Results showed that maize farmers preferred
varieties that were short, possessed high pest and disease
resistance and were high yielding; while sorghum farmers
preferred varieties whose yield was high and took three and
half months to mature. Short plant height, yield and pest and
disease resistance influenced the price farmers were willing to
pay for seed and this affected varietal selection.
Subjects
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