Working Document Series Open Access 2010 RUF-34822

Determinants of fast-food consumption in Kampala, Uganda

A. S. AyoJ. Bonabana-WabbiD. Sserunkuuma

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Abstract

140 words

Consumption of fast-foods in Uganda is becoming an increasingly important component of the food market as high income and busier consumers choose to dine out rather than prepare meals at home. Despite the importance of the fastfoods sector in providing market for various agricultural products, particularly Solanum potatoes, poultry products and beef, limited attempts have been made to study the consumption and expenditure behaviour of consumers of fast-foods. The main objective of this study was to identify factors influencing the consumption of fast-foods in Kampala, Uganda. Descriptive statistics showed that chips, chicken, sausages, meat and chaps were the most commonly consumed fast-foods. Poor nutritional value and high prices were the major reasons for nonconsumption of fast-foods. Results from both the Probit and OLS models showed that most of the variables hypothesized significantly influenced the probability and level of fast-food consumption.

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